Background:

WHSmith is a UK based retailer specializing in service station shops at airports, railways, metros and hospitals selling books, stationery, magazines, newspapers & entertainment products.

Solution:

Other than promoting WHSmith through social media channels, the shelfie contest tent card was self-explanatory, attractive to the eyes and displayed luring prizes.

Result:

The Contest was a success and helped in bringing in great footfall of user interaction and social media responsiveness.