Key Deliverables:

• Create campaign around the 2015 Indian Premier League
• Generate awareness about WHSmith via 2015 IPL challenge

Challenge:

WHSmith ‘s brand outreach as a niche in its segment was the main hurdle. India was a completely different market as far as customer trends & lifestyle was concerned.

Solution:

• A customized application
• Announcement, prize led and winner’s posts were created to keep the momentum of contest going & keep up the engagement level among the employees.
• A leader board to track the daily & weekly winners

Result:

The campaign was a huge success as it received a massive engagement from the audience.