InterGlobe employs over 20,000 professionals across its businesses. It’s ventures include civil aviation – with India’s youngest, fastest growing airline IndiGo, airline management, travel commerce solutions, IT and BPM services &hospitality.

Key Deliverables:


  • Create campaign around the 2015 Indian Premier League
  • Generate awareness about WHSmith via 2015 IPL challenge



WHSmith ‘s brand outreach as a niche in its segment was the main hurdle. India was a completely different market as far as customer trends & lifestyle was concerned.



  • A customized application
  • Announcement, prize led and winner’s posts were created to keep the momentum of contest going & keep up the engagement level among the employees.
  • A leader board to track the daily & weekly winners



The campaign was a huge success as it received a massive engagement from the audience.

Client Dabur
year 2017
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