Background:

Proost69 is a relatively new brand in a very aggressive sector with very strong competitors like Bira and Kingfisher. They wanted to establish a strong brand identity and refused to adopt the traditional surrogate marketing techniques generally employed by alcoholic beverage brands.

Challenge:

1. Capturing and presenting Brand Stakeholder’s vision to the target audience in from of Marketing communications.
2. Unique tonality
3. Competing with Brands with huge marketing budget.
4. Devising a social media strategy for consistent engagements, and presenting communication as ‘Signal among noise’.

Solution:

1. Madmen successfully launched the Brand in Delhi and started Brand promotions on social media outlets.
2. Consistently rising Market share and sales points across the city.
3. Consistently rising engagement and reach on social media.