Key Deliverables:

Promote an online presence of the brand and engage customers with interactive posts on social media.

Background:

WHSmith is a UK based retailer specializing in service station shops at airports, railways, metros and hospitals selling books, stationery, magazines, newspapers & entertainment products

Challenges:

WHSmith ‘s brand outreach as a niche in its segment was the main hurdle. India was a completely different market as far as customer trends & lifestyle was concerned.

Solution:

We had to come up with an innovative way of merging their products with their customer base. Travel was one of the aspects which we tried to emphasize on, promoting books, magazines, tips etc.

Result:

Brand outreach widened extensively on social media & customer engagement improved a sizable amount through eye catching, relatable imagery & text.