Background:

Dabur Honitus as a brand is into formulation of Ayurveda based cough & cold remedies. The range of products includes Madhuvani, Cough syrup, Hot sip & Cough drops.

Because they are herbal & codeine free, they are safe for consumption of people from any & every age group. What makes Dabur Honitus different from a lot of other cough syrups is that it is non-alcoholic & codeine free. After recent developments banning the use of alcohol & codeine based cough syrups, the client wanted to build an exclusive website which not only promoted Dabur Honitus products, but also be a content led website which informed users of the harmful effects of alcohol & codeine based cough syrups.

Key Deliverables:

1. GDN banners promoting Dabur Honitus Cough syrup
2. Highlighting that the product is non-alcoholic & Codeine free.
3. Spreading awareness on the side effects of Alcohol & codeine based cough syrups

Solution:

1. Content on generating awareness on codeine & alcoholic based cough syrup
2. Considering the selling point of the product was its