Background:

Dabur’s Hommade brand includes a range of readymade culinary pastes and purees for cooking that allows the consumers to make quick and easy food in no time. Since the brand faces huge competition from its competitors, it was concluded to create hype about the brand & spread awareness via digital mediums.

Key Deliverables:

• 2 sets of GDN banners.
• Generate awareness about the brand
• Leverage on Vikas Khanna’s hype

Challenge:

• Visually appealing
• Innovative & engaging content

Solution:

The 1st GDN set focused on gaining engagement from Vikas Khanna’s hype for promotion. The 2nd GDN focused on the life of a modern couple, which highlights the ease, quick & convenience use of Dabur Hommade products