Key Deliverables:

• Create & handle the social channels of Dabur Hommade’s facebook & Twitter page

Background :

Dabur’s Hommade brand includes a range of readymade culinary pastes and purees for cooking that allows the consumers to make quick and easy food in no time.

Challenges:

• The brand faces has massive competition in the Digital space from its competitors. With Vikas Khanna as their brand ambassador, it becomes highly important to leverage his goodwill effectively.
• Generate awareness
• Innovative & engaging content

Solution:

Innovative designs & content was created for the brand. Content around Vikas Khanna has also been used & promoted.

Result:

The election campaign was considered a major success for the party. It also built their presence in the State of Punjab through social media engagement with the public.